Ready to put your new, shiny website to work? Follow our step by step video tutorials to take you through the basics of adding blogs, maximizing your visibility and building a community.
Adding Blog POsts that google CAN FIND...
One of the fundamental parts of any website is a blog; it's how you communicate with your audience, establish your credibility, share your expertise and perspectives, solve problems, and let search engines (e.g. Google, Yahoo, Bing etc.) that you are not just alive, but also worth sharing.
This video takes you through not just the practical aspects of uploading content and adding images to your blog, but also how to ensure that your content is seen and shared. Lots of people are intimidated by the idea of "SEO" (Search Engine Optimization) so I take you through the simple - and most effective - ways to improve your online visibility, and get into great habits right from the start. And no, it's not tricky, no matter what those online marketing companies would have you believe...
Uploading (legal) images
Now you know how to add blog content to your site, it's time to get serious about the visuals. If I had a dollar for every time I see someone using a copyrighted image on their website, blog or social media, I would be a very rich woman. I get it, when the online world moves at breathtaking speed, it's tricky to keep track of what's okay to use, and what's not.
In this video, I'll be showing you how to choose great images that keep your website looking clean, uncluttered and consistent with the rest of your brand, where to find ones that are both free and legal to use you can legally use and how to make sure they don't slow your site down to a crawl.
Adding Sign up (opt-in) boxes to your site
Now that you've put all the hard work into helping people find you, you need to make sure you stay in touch. Enter the email sign-up (or opt-in) box, the cornerstone of every successful online service.
The lovely people at Squarespace have made adding these boxes simple and elegant, so there is no excuse not to start creating your own community database!